TEDx Abbotsford

TEDx Abbotsford was looking to brand their 2020 conference titled "Perception." The branding needed to not only reflect the wide-variety of talks that would be built around the conference's theme, but also present a "quick and impactful idea" just like the ones that TEDx is devoted to sharing. The completed conference identity achieved this goal with a mind-bending design built around a Penrose triangle. The shape not only forms the first letter of "Perception", but also highlights the way different perspectives can inspire new realities.