Good Kid Coffee

Good Kid Coffee isn't just about brewing good fr*ckin coffee (although they definitely do that), they're also curating a new coffee culture in their community. With that vision in mind, the branding needed to present something new and unique to the growing city, something a little more modern and stylish, but still fun and playful. The logomark uses a bold, custom typeface alongside the Good Kid smiley face. The brand voice is pretty tongue-in-cheek, a little edgy without actually being edgy at all, kinda perfect for the burgeoning city just stepping out of its comfort zone a little.